Savills News

Satisfyer-Geske Factory Outlet continues expansion with new store in Utrecht

Satisfyer-Geske Factory Outlet has leased a new retail unit at Lange Elisabethstraat 27 in the city centre of Utrecht. The retailer behind Satisfyer and GESKE, two of the world's best-known brands in the fields of sexual wellness and skincare, will establish itself in a characteristic building with a total floor area of approximately 261 sq m.

Lange Elisabethstraat is located in the heart of Utrecht’s prime retail district, extending from Steenweg. Its central location, strong pedestrian footfall and combination of national and local retailers make it an attractive location for the brand’s continued growth in the Netherlands.

Satisfyer-Geske Factory Outlet brings together the Geske and Satisfyer brands within a single retail concept. GESKE operates in the beauty-tech and skincare sector, while Satisfyer is internationally recognised within sexual wellness. The stores combine both categories within an accessible self-care concept, with a strong focus on product experience and personal advice. The award-winning concept currently comprises approximately 70 stores across Europe and aims to continue its international expansion through to 2031 with around 950 additional stores.

Daan Mulders, Director Retail at Savills Netherlands, commented: “The expansion into Utrecht is in line with the continued growth of Satisfyer-Geske’s store network in the Netherlands. This new location in Utrecht city centre is an excellent addition to the portfolio of strong retail locations with high visitor numbers. We are delighted to support Satisfyer-Geske with this opening and its continued expansion across the Netherlands.”

Savills advised Satisfyer-Geske on the letting transaction and continues to support the retailer with its further expansion throughout the Netherlands. The landlord was commercially advised in the transaction by KroesePaternotte.

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